Agenda – April 6 2014
Every day, we have conversations. Whether with our family, coworkers, friends or strangers, we spend a vast amount of our lives talking to others. Some of these conversations are great; some, not so much. What if we could understand why? And, as designers, if we understand what makes for great conversation, how can we use that knowledge to create a better conversation between our products and the people using them?
In this talk, we’ll examine how conversations work, what causes some of them them to be highly engaging, and what makes other conversations fail miserably. Then, we’ll look at the conversations that our users have with our products, and use the same understanding about designing better human-to-human conversations to help us design better human-to-product conversations. Don’t let your product be that awkward guy everyone avoids at the party; make it the life of the party.
This presentation will discuss universal design, accessibility, and why it is important to consider cognitive ability in designing digital products. The presentation will center on the importance of universal design, and it will explain how UX designers can focus on the peripheral user in order to create a better experience for everyone.
These questions are constantly explored by companies such as Microsoft, Intel, Amazon, Nokia and Coca Cola. By hiring digital anthropologists who provide on the ground analysis, product development teams today are able to stay at the forefront of their industry. Elad will discuss the role of ethnography in start-ups, the link between ethnography and UX and the upcoming research field of digital anthropology. Practical tips about how anyone can become an ethnographer are also included.
We all want our designs to be loved by the users. We all strive for a design which users will like, want to use and never be abandoned. Sounds like your relationships with your spouse? Sure it is! Why? It is that we – as well as our users – simply fall in love with applications and actually, using unconscious mating patterns, when we interact with applications and devices.
So, a powerful tool for professional designer, is just better understand the underlying mechanism behind this attraction. If we will know the 3 phases of love, we will know how to design an app, which people will use in each and every stage. If we will know the the rule of dancing in sexual attraction, we will better understand how to design the correct animation. And this is just a sample.
So, if you would like to get some insights from few years of research and thinking done by me, get to this lecture! I’d love to share my knowledge and methods with you. Oh, one more thing: bring your dancing shoes with you because we are all going to dance together!
UX teams have design research down to a science, but few have discovered a way to connect qualitative and quantitative data, and long histories of research into a central clearinghouse that can be shared, searched, and maintained by different teams. Open access to information strengthens the connections between teams, and supports a general culture of inquiry. In this talk, Aarron will share with you practical methods to get off the research treadmill and get started building connections between data and teams.
Workshops – April 7 2014
In this workshop you’ll see real world examples of brands that use personality and emotional design to make their products feel human. We’ll explore key business benefits of emotional design, and learn how to create a design persona, the foundation of brand personality. You’ll also learn how to shape the voice of your brand, considering how your product would speak in moments of triumph and crisis, resulting in a human experience. Read More
Service design combines key elements from user-experience design, interaction design, and quality management to create long-term value. In this full-day workshop, you’ll discover the basic elements of each of these disciplines and how they work together to raise customer satisfaction, increase conversions, and enhance each event along the customer journey. This is a true workshop and our day together will be marked by many hands-on exercises. Read More