April 6, 2014



9:10 AM – Your mother is an information architect / Eric Reiss

Information architecture – the science of defining internal relationships between physical or informational “objects”, is one of the linchpins of user-experience design. Yet more and more, people assume that the information architect must be a highly trained professional, preferably with a background in information- or library-science. It is time to kill off this myth. Your mother is an information architect. So is the man at the fruit stand. And your local bartender. We all practice information architecture, but most of us don’t think of it as such. Perhaps we should…


10:00 AM –  Designing Better Conversations / Justin Davis

Every day, we have conversations. Whether with our family, coworkers, friends or strangers, we spend a vast amount of our lives talking to others. Some of these conversations are great; some, not so much. What if we could understand why? And, as designers, if we understand what makes for great conversation, how can we use that knowledge to create a better conversation between our products and the people using them?

In this talk, we’ll examine how conversations work, what causes some of them them to be highly engaging, and what makes other conversations fail miserably. Then, we’ll look at the conversations that our users have with our products, and use the same understanding about designing better human-to-human conversations to help us design better human-to-product conversations. Don’t let your product be that awkward guy everyone avoids at the party; make it the life of the party.

10:50 AM – Coffee Break (35 Mins)

Networking at a conference is easier than you think–even if you are shy or don’t enjoy participating in networking. The benefits from networking in a conference environment include meeting new people who can give you information leads that will open up new possibilities for you, so it pays to keep your mind focused.

To get the conversation started, simply walk up to a person or a group, and say, “May I join you” or “What brings you to this event?” Don’t forget to listen intently to their replies. If you’re not a natural extrovert, you’re probably a very good listener – and listening can be an excellent way to get to know a person.




11:25 AM – Designing Cognitive Engagement For Everyone / Andrew Zusman

User experience design has a great body of work on how to create simple designs, remove abstraction, develop patterns that users are familiar with, and generate flows that make sense. All of these great steps toward better usability and experiences that fit the expectations of the user, however, are geared toward users who are able to comprehend these UX elements, but what if the user’s cognition differs from the norm? How do user experience designers begin to design for users with medical conditions affecting cognitive ability?

This presentation will discuss universal design, accessibility, and why it is important to consider cognitive ability in designing digital products. The presentation will center on the importance of universal design, and it will explain how UX designers can focus on the peripheral user in order to create a better experience for everyone.


12:15 PM – From lost tribes to engaged users: Ethnography and UX / Elad Ben Elul

Interaction design and UX are in growing demand as product developers place more and more emphasis on the communication between users and digital products. While spending hours planning wireframes and designing the users’ technological journey, we hardly stop and ask: who are our users? Do Hasidic Jews need the same smartphones as the secular community? Does Facebook play the same role in England as in South America? Do teenagers use mobile phone cameras like pensioners?

These questions are constantly explored by companies such as Microsoft, Intel, Amazon, Nokia and Coca Cola. By hiring digital anthropologists who provide on the ground analysis, product development teams today are able to stay at the forefront of their industry.

1:05 PM – Lunch Break (90 Mins)

Delicious catered lunches, snacks, and coffee.

Jacob Greenshpan

2:35 PM – Designing for love : The sex appeal of applications / Dr. Jacob Greenshpan

We all want our designs to be loved by the users. We all strive for a design which users will like, want to use and never be abandoned. Sounds like your relationships with your spouse? Sure it is! Why? It is that we – as well as our users – simply fall in love with applications and actually, using unconscious mating patterns, when we interact with applications and devices.

So, a powerful tool for professional designer, is just better understand the underlying mechanism behind this attraction. If we will know the 3 phases of love, we will know how to design an app, which people will use in each and every stage. If we will know the the rule of dancing in sexual attraction, we will better understand how to design the correct animation. And this is just a sample.

So, if you would like to get some insights from few years of research and thinking done by me, get to this lecture! I’d love to share my knowledge and methods with you. Oh, one more thing: bring your dancing shoes with you because we are all going to dance together!


3:25 PM – Connectet UX / Aarron Walter

Though design research has become common practice at product companies, it often produces insights that slip into the hazy distance as documents get lost on a hard drive, or ignored by someone in a different department. Worse still, efforts get duplicated when communication breaks down.

UX teams have design research down to a science, but few have discovered a way to connect qualitative and quantitative data, and long histories of research into a central clearinghouse that can be shared, searched, and maintained by different teams. Open access to information strengthens the connections between teams, and supports a general culture of inquiry. In this talk, Aarron will share with you practical methods to get off the research treadmill and get started building connections between data and teams.

4:15 PM – Networking & Refreshments Break (45 Mins)

3 Networking Tips:

  • Bring your business cards
  • Just go up to someone and introduce yourself, “Hey, what’s up? My name’s Jason.”
  • Maintain eye contact, smile



5:00 PM – Design for Engagement / Jesse James Garrett

Whether you design websites or shopping malls, hospitals or mobile phones, you’re designing for people, and people want to be engaged by the products and services in their lives. But human engagement comes in many different forms, and traditional design practices don’t say much about creating engagement. As design evolves toward delivering integrated experiences across media, designers need ways to understand modes of engagement and mechanisms for creating it. In this presentation, Jesse James Garrett looks at ways the designers of all kinds of products and services can maximize the human engagement of their work.

Tickets are on sale now.

Join us for two days of networking, workshops and great talks by design professionals and industry leaders .

April 7 – Workshops

Emotional Design / Aarron Walter
In this workshop you’ll see real world examples of brands that use personality and emotional design to make their products feel human. We’ll explore key business benefits of emotional design, and learn how to create a design persona, the foundation of brand personality. You’ll also learn how to shape the voice of your brand, considering how your product would speak in moments of triumph and crisis, resulting in a human experience. >>>

Service Design / Eric Reiss
Service design combines key elements from user-experience design, interaction design, and quality management to create long-term value. In this full-day workshop, you’ll discover the basic elements of each of these disciplines and how they work together to raise customer satisfaction, increase conversions, and enhance each event along the customer journey. This is a true workshop and our day together will be marked by many hands-on exercises. >>>