About:

Jesse, co-founder and chief creative officer of Adaptive Path, is one of the world’s most widely recognized technology product designers.

Jesse supports the company’s designers and strategists with creative guidance and helps them advance the company’s thought leadership position.

Every day, product designers around the world depend on Jesse’s tools and concepts, which have been published in more than a dozen languages. His book, The Elements of User Experience, has been called “brilliant” and “essential” and is considered one of the seminal works on user-centered design. Jesse is a frequent keynote speaker, addressing audiences around the world on product design, user experience and innovation. His writings on these topics have appeared in numerous publications.

In 2005, Jesse gained worldwide attention for coining the term “Ajax” and defining the concepts behind this emerging trend in web technology. Since then, Ajax has become one of the driving forces in web product design, and Jesse’s leadership role in this trend has been featured in publications such as The New York Times, The Wall Street Journal and BusinessWeek

Jesse received a Rave Award for Technology in 2006 from Wired Magazine. He was named one of the 50 Most Important People on the Web by PCMagazine and was included in the Top 100 Most Influential People in IT by eWeek Magazine and the Top 100 Technology Industry Leaders by Software Development Times.

 

Agenda:

Presentation / April 6, 2014
Design for Engagement

Whether you design websites or shopping malls, hospitals or mobile phones, you’re designing for people, and people want to be engaged by the products and services in their lives. But human engagement comes in many different forms, and traditional design practices don’t say much about creating engagement.

As design evolves toward delivering integrated experiences across media, designers need ways to understand modes of engagement and mechanisms for creating it. In this presentation, Jesse James Garrett looks at ways the designers of all kinds of products and services can maximize the human engagement of their work.