Emotional Design

In this workshop you’ll see real world examples of brands that use personality and emotional design to make their products feel human. We’ll explore key business benefits of emotional design, and learn how to create a design persona, the foundation of brand personality. You’ll also learn how to shape the voice of your brand, considering how your product would speak in moments of triumph and crisis, resulting in a human experience.

Full Day Workshop / April 7, 2014 | 9:00 AM Kfar Maccabiah

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Service Design

Service design combines key elements from user-experience design, interaction design, and quality management to create long-term value. In this full-day workshop, you’ll discover the basic elements of each of these disciplines and how they work together to raise customer satisfaction, increase conversions, and enhance each event along the customer journey. This is a true workshop and our day together will be marked by many hands-on exercises.

Full Day Workshop / April 7, 2014 | 9:00 AM Kfar Maccabiah

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